Simple: All too often vendors over complicate offerings and processes, need to keep it simple!
Priority: MSPs are in the business of serving their clients, NOT being a salesperson for the vendor’s services and/or products. If the vendor offering is in line, and help our clients, MSPs will be happy to add to their services.
What do MSPs look for in a partner? A recent poll suggests that MSPs prefer to work with vendors that are 100% channel. As a 25+ year MSP I can say that all of our partners are completely channel focused. Most offer some type of white labeling.
Today MSPs demand vendors follow rules:
In the weeks to come we will address the vendor MSP relationship.
I welcome feedback.