How can our product help the customers of our partners?
How does our product make the partners look good?
How can our product justify the new spend?
Does our product fulfill a need?
How can the MSP make more money with our product?
What do MSPs look for in a partner? I spoke to a vendor this morning. The program was very non partner focused. One wonders how they have any partners at all.
Vendors need to consider the partner perspective when creating their program.
Questions the vendor should be asking: