Does Big Channel Help?

Does the membership of a big channel company help partners? Dede Haas has asked two CEOs in a very interesting article. As a member of Partner Programs, your connections through and affiliation with successful companies in the industry, is created, maintained and always growing. Affiliation alone speaks to your credibility and opens doors to opportunities you otherwise would not have had. Indeed, there is enormous value to Partner Programs so why not maximize the value of that partnership and begin to reap the rewards?

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