Swimming in the Channel’s Long Tail

Members of a professional swim-team most often shave their entire body right before a competition.
They do so to increase their speed and performance because even the smallest bit of friction could slow them down and keep them from the “big win”. Within the Partner Program community, it is believed, by many, that the channel’s long tail may be slowing them down and keeping them from their “big win”.
There are some misconceptions of what the long tail truly is and what it means to our partner/vendor relationships and opportunity for growth.
Larry Walsh, the founder, CEO and chief analyst of the 2112 Group, shares the 7 Open Secrets of the Channel’s Long Tail.
These secrets will give you a better understanding of what the long tail truly is and with a better understanding, comes better decisions made.

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