How do MSPs become known to vendors?

 

How do MSPs become known to vendors?

MSP’s can’t do everything themselves, and they realize this.  How do MSPs find vendors to partner with?  If a client of the MSP is in need of a service that the MSP doesn’t offer, where do they go?  If an MSP is frustrated with a current partner, where do they go to find vendors and services?

 

#4 Web search

Where does anyone find a lot of things?  Look at the sponsored or non sponsored result links?

#3 Attending events

There is no shortage of IT related events throughout the year.   Most events have a target audience with specific vendors.

#2 Responding to effective and specific campaigns

Campaigns can be very attractive when done correctly.

#1 Peer advocacy

Discussing problems and solutions with colleagues continues to be the most effective way to know a vendor.  Does this surprise you?

 

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