How do MSPs become known to vendors?
MSP’s can’t do everything themselves, and they realize this. How do MSPs find vendors to partner with? If a client of the MSP is in need of a service that the MSP doesn’t offer, where do they go? If an MSP is frustrated with a current partner, where do they go to find vendors and services?
#4 Web search
Where does anyone find a lot of things? Look at the sponsored or non sponsored result links?
#3 Attending events
There is no shortage of IT related events throughout the year. Most events have a target audience with specific vendors.
#2 Responding to effective and specific campaigns
Campaigns can be very attractive when done correctly.
#1 Peer advocacy
Discussing problems and solutions with colleagues continues to be the most effective way to know a vendor. Does this surprise you?