ForzaDash: LeadGen Case Study
How we generated 500+ Qualified MSP Leads

When one of our major sponsors needed to double their MSP community size, a ForzaDash case study is often conducted.

In effect, their needs can include but are not limited to the following:

  • A lead generation program that was completely unique
  • The campaigns needed to stand out from all of their competitors
  • Needed qualified leads in a short time
  • As a result of the case study, qualified leads would be handed to their sales team to convert
ForzaDash Case Study

ForzaDash Case Study And ForzaDash Community

There are more than 6,000 managed service providers currently using our windows applications.  Our applications are business intelligence applications for ConnectWise and Kaseya.  We regularly provide great content to more than 30,000 MSPs.  There are more than one hundred MSPs that come onto our platform every month.

ForzaDash Case Study: How a Lead Happens

To illustrate how a lead happens using the ForzaDash case study, this project generated more than five hundred (500+) highly qualified market leads.  The client sponsor reported a +80% closure rate on this campaign.

 

ForzaDash Case Study: How a Lead Happens
ForzaDash Case Study: How a Lead Happens

If you would like to learn more about the ForzaDash Case Study: How a Lead Happens…

  • Click the button below to watch a short video that explains exactly how you can work with us to build out your MSP channel.
  • We will have you up and running in 10 days
  • We guarantee qualified leads
Watch how a Lead Happens

So, in your ForzaDash Case Study, how does a lead happen?

I. It begins with a sponsor’s marketing assets.

First, Marketing assets include white paper or ebooks. For example,  5 myths and AI machine learning, etc.; whatever product your client or prospective MSP client may benefit from and be interested to acquire.

Here are some examples:

  • 5 Big Myths of Al and Machine Learning Debunked
  • 10 Sales Leaders share strategies for writing winning proposals
  • 5 Things MSPs want from Vendors
  • 5 Steps Working Smarter and Faster

II. forzadash Case study: Marketing Assets are Placed on ForzaDash Streamers and Ad Campaigns

Next, the marketing asset, a digital one, is then put into our streamers and ad campaigns. Once the MSP views it, if they have an interest in it, they click on the streamer or the email, they complete a landing page, that the sponsors define, then receives the asset.  At this point, this becomes a “hand raise” or a market qualified lead (MQL) which is sent to the sponsor.

III. A “Hand Raise” Or Lead Is Sent To The Sponsor immediately 

Third, when the sponsor receives the lead, it becomes their responsibility to make an appointment, present, handle objections, close/refer, get a referral, and if they can’t – after many attempts – if they can’t make an appointment, it’s very important they ADD TO DRIP, nurture campaign, have inside sales to follow up.

IV. Add To Drip Up To Follow Up

However, this is where ForzaDash sees the greatest fall off.  It’s the sponsor’s must-do to follow up on the hand-raise lead. You can’t waste these leads. This MSP has raised their hand, they want your asset, they want to hear from you, perhaps not right away.  It is very important to follow up with them if you can’t make the appointment right away. In this case, the sponsor has to add to drip for follow up later.

V. Make an appointment meeting

When the lead is given to the sponsor, it is his sole duty to do his utmost best to set an appointment. Once this is done, an appropriate presentation of the business model can be conducted.

MSPs demand many things from Vendors. We have compiled the top 5 items demanded by MSPs from Vendors.

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