Biography:
A veteran channel executive with over 22 years of experience in the technology services industry. From starting and selling an MSP, leading the business development and channel community programs for leading SaaS companies, to being an expert panelist and keynote speaker at scores of live and broadcast industry events. He was recognized as one of the of the top 150 most influential people in the channel by SMBNation.com, and honored to have been named a Channel Chief by CRN Magazine.
Current Role: Start Date:
Dec 2021
When was your company founded?
2020
How many years have you been in the channel?
20
Is the Channel Leader the highest ranking channel executive in your company?
Yes
Who does the Channel Leader executive report to?
Arvind Parthiban, CEO
What are the top services/products sold through the channel:
Unified SaaS PSA, RMM, IT Documentation and Project Management
What are your top channel accomplishments:
Starting the Autotask Communities in 2009, being names on of top 150 most influential people in the channel by SMBNation.com, and honored to have been named a Channel Chief by CRN Magazine.
What is your largest channel challenge in 2022?
Creating awareness of the UVP for SuperOps.ai
How much do you expect to grow your channel in 2022?
Grow >30%
How much do you expect to grow your MDF (Marketing Development Funds) in 2022?
Even: Stay the same
What are your top channel goals for 2022?
Educate the MSP communities on the importance and value of having a unified MSP business enablement platform for scaling their business faster.
What else should we know about the Channel Leader or Channel Program?
I bleed MSP. 😉
