What is your Vendor Maturity Level (VML) as related to the MSP channel?
The Managed Service Provider (MSP) channel has had challenges for many years. Many vendors have entered and left the channel not understanding how MSPs operate. Many MSPs get frustrated with vendors for many reasons:
- Selling directly to the MSP clients
- Bidding against MSPs on their clients
- Treating MSPs like a sales team and not a partner
- Marketing material that is too technical or too complicated for the MSP clients
- Treating the MSP like a VAR, many are offended at the comparison
To be successful in the MSP channel, the vendor must understand how MSPs operate. Our ForzaDash community now has more than 6,000 MSPs that want to partner with vendors that meet specific criteria.
Click here to take our self-assessment and get your VML.